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Zuckerberg, as well as Chris Cox, Facebook’s chief product officer, stressed that the feature is designed to spark meaningful connections—not help you find your next hookup.
But the reality is even Facebook doesn’t know yet how it will be widely used, if at all.
In many ways Dating makes perfect sense for Facebook.
Instead of allowing third-party apps to move user data to their own ecosystems, the social network is instead building its own. After all, Zuckerberg’s company started out as Face Mash, a “hot or not” game for Harvard students.
Bumble, too, described itself as “thrilled” at the news, suggesting in a statement that “perhaps Bumble and Facebook can join forces.”They have a point: Dating apps will likely still have their own appeal.
Historically, certain dating services have drawn specific crowds.
You can only send text-based messages when chatting for the first time, which Facebook describes as a safety measure.
Dating will also have a dedicated inbox that, unlike Messenger, does not allow you to send photos or links.It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.But that analysis misses an important reality: Dating apps like Tinder have long relied on Facebook's data to operate their service in the first place.It worked not unlike the experience of swiping through Tinder profiles does today. Or maybe you’ve been dating for a while, and you’re looking to change it up a bit.