Dating service business plan
"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.
But Bunker believes the two hit different demographics, with newspapers used more often by blue-collar workers who earn less than ,000 per year and Web sites frequented by white-collar professionals earning ,000 or more."Brick-and-mortar dating establishments have typically been too expensive for the average single, take up too much time, and, more often than not, turn out to be a waste of time and money," says Bunker, whose company's sales hit million in 1999.
Activity-oriented matchmaking companies, like Social Circles, that appeal to affluent professionals. Hottest of all are online dating services: Revenues in this category are expected to increase fivefold--to million--by 2003, according to Marketdata.
Sandra Mardenfeld ([email protected]) has written about small-business issues for six years. "People are looking for opportunities to meet other eligible singles," says Mc Dermott.
Then one day a friend told him someone had already done his idea.
Rather than giving up, Mc Aden called De Lasa to "brainstorm" about the industry.
Inspired by visiting chat rooms, Jory Rozner, a single Jewish woman and CEO of Zipple.com, decided to capitalize on the Web's popularity in 1998 and start her own online Jewish community.
Today, her Singles Scene section has thousands of clients from more than 20 countries and receives more than 500,000 hits a month.
Com, offer free personals and generate their income through advertising, e-commerce and Web hosting, more traditional dating services usually ask for an upfront membership fee.With 75 million singles in the United States whose time-pressed lives make them prime candidates for matchmaking services, you can see the big business potential.Well-run operations in major cities can take in 0,000 to million per year."The matchmaking industry is hot for two reasons," says Trish Mc Dermott, an industry veteran and director of communications at Match.com, an online personals service owned by Ticket Master.They work long hours at demanding careers and have little time to search for a romantic partner.And, finally, due to divorce, many people have to re-enter the singles scene after many years of absence."But today's dating service are no longer stereotypical "video dating" companies.
"There are people who will pay significant sums in order to augment their social lives."Prices also serve a gatekeeping function.