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"Given their track record with being good custodians of data, I'd be concerned," said Jen King, director of Consumer Privacy at Stanford Law School's Center for Internet and Society.
The company picked Colombia, which has a population of 48.6 million, because many people in that market had already socially accepted online dating, he said.
It also didn't say when the service would be opened up to other markets.
Here's how it works: The dating feature is part of Facebook's main app and is a free service.
"This should be about relationships, not one-night stands."Facebook surprised the world when it unveiled the service in May during its F8 developer conference.
That's because the world's biggest social network and its CEO, Mark Zuckerberg, have been scrutinized over its user data collection practices and whether it can actually keep private all the data it collects about its more than 2.2 billion users.
Instead, you'll need to scroll down through a person's profile and tap if you're interested.